Online press may be the only shot for decent coverage sooner than you think.
I just got the news that Teen magazine has folded. This comes right after the news that Cosmo Girl folded and will only be online now. I can go on and on… everyone is closing shop and going to the internet instead of physical distribution. (Even the music industry but that’s another story!)
I am starting to think that what I have been saying over the past few years is coming to be truer than I even thought. With the economy as it is, there is no way that these magazines will be able to endure the high overhead involved in being a mainstream publication. Photographers, assistants, glamorous office space, editors, writers, printing costs, the list goes on and on… Going online will cut a significant portion of these costs and allow these publications to do what they do best—share news and stories.
Many find there to be less glamour and prestige in online press which sure, I can admit is seemingly true on the surface but there are just as qualified writers paid to cover a story online for a website. PLUS-- there is one upside to online press that a print publication can’t touch—and that’s numbers. Sure websites have a certain number of unique viewers/visitors daily BUT if you think about the power of SEO, keywords and good ol’ “googling,” online press can be much more powerful than a magazine out on stands nationally that only a set number of people will pick up and see until the issue’s obsolete and readers move on to the next one. It’s also not everlasting. Many websites leave their content up for months, sometimes even permanently.
Ok, end of rant. I think some press websites owe me a lunch now.
Tuesday, January 20, 2009
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