Happy Holidays to all.
This year has been a great success for MLC PR and its clients and we know it is only going to get better in 2008.
Even though there have been bumps for everyone in the biz-- okay, one major bump (i.e. the writer's strike!), we haven't let it stop us. Clients are capable of getting just as much attention-- you just have to swing the angle a bit differently. For example, if you would normally write about your actor's new project-- now you'd have to find something else to discuss. Think creatively... after all, this is something you should do regardless of a strike. All press doesn't need to be about your clients' actual projects. Go to a home magazine and offer a story about your client's upscale living room filled with antique collectibles... don't have a client that fits that category? See what they do have. Love for pets? Pitch a spread with their fave one-eyed pup Skippy. There's always a story... you just have to dig for it sometimes.
Whether you are reading this blog as a fellow publicist, client, potential client or industry professional-- know that PR is always in your hands. It doesn't stop just because the writers have thrown down their pens... err... mouse-- mice?
We wish you a beautiful rest of the year. Thanks for your interest in MLC PR.
Friday, December 21, 2007
Tuesday, December 18, 2007
Mona Loring on BBC News UK
Yes, that's right....
Last Wednesday- I went down to the lovely Roosevelt Hotel in Hollywood to shoot a segment with BBC (UK News) regarding "the makings of a star." The piece chronicles the saga of a UK gentlemen driven to make it as a star-- no matter what it takes. They wanted to show that it is difficult to make it as a star in the UK-- but even MORE difficult in Hollywood...
I was the chosen PR expert for the piece in Hollywood, there was also an expert chosen in the UK.
The "star-in-the-making" and I sat down to discuss... well, what it takes to make it. Bottom line was-- what would it take for him to convince me to sign him to the firm and help him get famous? That's just the problem... I don't just make anyone famous... You have to have a talent... a story... something to get press!! It came down to the guy singing, dancing and then I kid you not-- stripping down to his knickers and jumping in the public pool. Still didn't work... MLC PR needs more than that!!
Too bad no one here will see it air (unless you're going to the UK in late Spring!) but I will keep you posted if I can get a clip (they told me it's hard to convert their PAL version). It will be a 6-7 million viewership in the UK... not too shabby.
Anyway, thought I would share the news as it was pretty funny. Plus, I have some friends overseas-- perhaps you all can tell me how the piece turned out!
Happy Holidays!
-Mona :)
Last Wednesday- I went down to the lovely Roosevelt Hotel in Hollywood to shoot a segment with BBC (UK News) regarding "the makings of a star." The piece chronicles the saga of a UK gentlemen driven to make it as a star-- no matter what it takes. They wanted to show that it is difficult to make it as a star in the UK-- but even MORE difficult in Hollywood...
I was the chosen PR expert for the piece in Hollywood, there was also an expert chosen in the UK.
The "star-in-the-making" and I sat down to discuss... well, what it takes to make it. Bottom line was-- what would it take for him to convince me to sign him to the firm and help him get famous? That's just the problem... I don't just make anyone famous... You have to have a talent... a story... something to get press!! It came down to the guy singing, dancing and then I kid you not-- stripping down to his knickers and jumping in the public pool. Still didn't work... MLC PR needs more than that!!
Too bad no one here will see it air (unless you're going to the UK in late Spring!) but I will keep you posted if I can get a clip (they told me it's hard to convert their PAL version). It will be a 6-7 million viewership in the UK... not too shabby.
Anyway, thought I would share the news as it was pretty funny. Plus, I have some friends overseas-- perhaps you all can tell me how the piece turned out!
Happy Holidays!
-Mona :)
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