Yes, that's right....
Last Wednesday- I went down to the lovely Roosevelt Hotel in Hollywood to shoot a segment with BBC (UK News) regarding "the makings of a star." The piece chronicles the saga of a UK gentlemen driven to make it as a star-- no matter what it takes. They wanted to show that it is difficult to make it as a star in the UK-- but even MORE difficult in Hollywood...
I was the chosen PR expert for the piece in Hollywood, there was also an expert chosen in the UK.
The "star-in-the-making" and I sat down to discuss... well, what it takes to make it. Bottom line was-- what would it take for him to convince me to sign him to the firm and help him get famous? That's just the problem... I don't just make anyone famous... You have to have a talent... a story... something to get press!! It came down to the guy singing, dancing and then I kid you not-- stripping down to his knickers and jumping in the public pool. Still didn't work... MLC PR needs more than that!!
Too bad no one here will see it air (unless you're going to the UK in late Spring!) but I will keep you posted if I can get a clip (they told me it's hard to convert their PAL version). It will be a 6-7 million viewership in the UK... not too shabby.
Anyway, thought I would share the news as it was pretty funny. Plus, I have some friends overseas-- perhaps you all can tell me how the piece turned out!
Happy Holidays!
-Mona :)
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