Holiday Blog

Happy Holidays to all.

This year has been a great success for MLC PR and its clients and we know it is only going to get better in 2008.

Even though there have been bumps for everyone in the biz-- okay, one major bump (i.e. the writer's strike!), we haven't let it stop us. Clients are capable of getting just as much attention-- you just have to swing the angle a bit differently. For example, if you would normally write about your actor's new project-- now you'd have to find something else to discuss. Think creatively... after all, this is something you should do regardless of a strike. All press doesn't need to be about your clients' actual projects. Go to a home magazine and offer a story about your client's upscale living room filled with antique collectibles... don't have a client that fits that category? See what they do have. Love for pets? Pitch a spread with their fave one-eyed pup Skippy. There's always a story... you just have to dig for it sometimes.

Whether you are reading this blog as a fellow publicist, client, potential client or industry professional-- know that PR is always in your hands. It doesn't stop just because the writers have thrown down their pens... err... mouse-- mice?

We wish you a beautiful rest of the year. Thanks for your interest in MLC PR.